Hosted by NPR’s ubiquitous Guy Raz, ‘How I Built This’ is probably the best entrepreneur profiling podcast out there, its hourlong episodes featuring business owners telling their stories in a human-interest heavy style. Warmth and great storytelling are the keys to the appeal of ‘How I Built This’, which largely ignores the zeitgeisty bellowing of tech bros or the self-regard of inherited wealth in favour of great yarns about an interesting business you’ve never heard of (and a few giants that you absolutely have).
If you hit record on a podcast and there’s no one there to be recorded, the odds are an entrepreneur will materialise and start sharing their philosophy on life and work. There are a lot of business podcasts out there: some hard news, some entertaining documentaries… but most are just entrepreneurs sharing their worldly wisdom. The trick is to choose the right host with the right smarts, passion and ideas to steer their guests in an interesting direction – and that’s just what we’ve done here. Enjoy, and happy businessing!
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